What is Search Engine Optimisation (SEO)?

Just like retail stores need foot traffic to survive; your website needs online traffic. In order to generate traffic to your website, it needs to be easily found online and to be found, you need search engine optimisation. SEO is an ongoing process to achieve and maintain the high visibility of your business on the Internet.

SEO or Search Engine Optimisation is a highly specialised service with one objective; deliver more qualified customers to your website via search engines such as Google, Yahoo and MSN. Put simply, SEO maximises your chances of being found when customers look for your website online using specific and relevant keywords.

How does Webfirm do this?

Search engines have complicated rules that decide which websites get found where. How well your website plays by these rules will ultimately determine if your website is at the top or bottom of the search results. Unfortunately, search engines don’t publish these rules. Webfirm has been researching and developing our methods for over 9 years to deliver one of Australia’s most reliable and proven SEO service.

What does Webfirm do for your website?

In a sentence, Webfirm optimises your website for peak performance on search engines and then fights on your behalf to keep you there above your competitors. Our SEO service includes:

Keyword Analysis                           

We use our experience and resources to generate a list of “target keywords” for your business. Webfirm is very careful only to select keywords that are most relevant for your business to connect with qualified potential customers.

 

On Site Optimisation

Once we determine your “target keywords”, Webfirm must then implement them into your website in a way that will respond most effectively to the criteria of the search engines.

 

Off Site Optimisation

 Google especially, place a significant amount of emphasis on the link popularity of your website. Every time a website links to yours, Google views that a type of vote of popularity. The more relevant one way links you have, the more popular Google thinks you are and higher they will place you in the search results. Our responsibility at Webfirm is to continually add your website link to as many relevant external websites as possible.  

 

SEO Maintenance

The rules that determine where your website sits in search engine results change regularly. In order to maintain or improve your search ranking, Webfirm must continually adapt your SEO strategy to suit the current requirements of search engines and your business.

 

Reporting

As of June 5, every client hosted by Webfirm will receive an invaluable statistical report each month on the performance of your website and SEO campaign.

 

Overall, SEO is a fundamental must for every serious website owner. I willbe posting more on this subject as time goes on but feel free to give us a call if you have any queries in the meanwhile or visit http://www.webfirm.com/search-engine-optimisation.asp.